Journalist, editor and producer covering society, business, architecture, tourism, rural regeneration, conservation. I work/have worked for The Guardian, Telegraph, Times, Financial Times, Conde Nast Traveller, Business Life, Business Insider, Reader's Digest, Icon Films and the BBC. I also provide consultancy services to international brands.


I’m a journalist, editor and producer with a background in online marketing, content and brand development. I’m freelance and based in Spain. Before the pandemic, I was covering travel, social and business stories across southern Europe. During this on-off lockdown time, I’m doing more editing work. So if you are looking to use this period to create, overhaul or translate your media content (Spanish to English), get in touch.

I left the London Evening Standard to work as a freelance in Central America and Latin America, specifically Colombia. While living in Costa Rica, I learnt coding from an ex-Silicon Valley tech exile and set up one of the world’s first online magazines, the Green Arrow Guide in January 1995 as well as an online media agency providing an English-language content for many organisations including the Central American ministries of tourism, conservation NGOs and grassroots tourism networks. Back in London, I became editorial director, digital, for Omnicom agency Premier (now Cedar Communication) and worked with British Airways and on the creation of property site, before being seconded to Opodo for the build and launch of the travel portal.

Also while in Costa Rica, I’d been recruited by a succession of visiting film crews to scout locations, be a fixer, translate and carry things. I ended up working with the team on three Ray Mears Extreme Survival episodes for the BBC, eventually, after adventures in marketing, joining the company as a producer. We produced several award-winning films, including Panda Makers for BBC Natural World, narrated by David Attenborough, and I followed that by working at the development coal seam, developing specialist factual series pitches for Discovery, the History Channel, BBC, C4 and similar at Icon Films.

Thinking visually and understanding audiences are useful skills in journalism. Storytelling and understanding audiences are useful skills in film making, and . . . well you get the gist. Let’s hear it for portfolio careers!

This site is part introduction, a repository for some archive stuff and the information that doesn’t make it into articles yet deserves to be shared, a shout-out to good work being done elsewhere. I’m not proactive on my own social media accounts but you are welcome to follow me on twitter @sorreldowner just in case something happens.

For more work experience details, look me up on LinkedIn.

For commissions, collaborations or enquiries:


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