SORREL DOWNER
Journalist, editor and producer covering society, business, architecture, tourism, rural regeneration, conservation. I work/have worked for The Guardian, Telegraph, Times, Financial Times, Conde Nast Traveller, Business Life, Business Insider, Reader's Digest, Icon Films and the BBC. I also provide consultancy services to international brands.
BRANDS OVERVIEW
“It’s often the case that small teams working to launch big ideas don’t have the time or expertise to fine-tune their business pitches or marketing message and struggle to get the attention they deserve. Don’t let that happen to you!”
Services
Brand Strategy
I help brands put their vision into words and put the words in front of the right people.
Communication Overhauls
Content builds up organically over the years and, for growing companies, it’s easy to end up with a mismatch of styles, facts and messages that pulls in different directions and undermines your brand and objectives. I strip content back, help devise a comprehensive strategy, and build it back up so it’s aligned with your target market and future goals.
Content Hubs
From integrated multi-platform campaigns to multi-brand collaborations for higher visibility and mutual support.
Editing, ESL Editing
& Proofreading (ES)
Editing, ESL Editing
& Proofreading (EN)
UI & UX Copywriting
Because every word counts.
Blog content
Well-researched, SEO-friendly content and thought leadership pieces to reflect your brand’s positioning and extend market reach.
Advertorials
I write copy for regional tourist boards and hotel brands that reflects brand tone and style and makes people dream of travel.
Video Scripting
I bring award-winning TV scriptwriting skills to commercial projects.
CASE STUDIES
Some of the brands I have worked with as editorial director, digital, of a London Omnicom contract publishing agency, as founder of Central America Media Services, and as an independent consultant.
As editorial director, I led a team to develop collaborative strategy and content, and launch this pioneering property portal for the Consortium of Central London Estate Agencies.
I stripped back the content for this luxury eco-resort and created a cohesive, multi-platform strategy encompassing new website, journal, social media and in-room information.
Contracted to edit a major content-rich online campaign involving storytelling.
Contracted to research and set up multimedia project that represented Kuala Lumpur as a business destination on behalf of British Airways.
Migrated this eco-tourism project to the world of online.
As communication director, I stripped back the content for this luxury eco-resort and created a cohesive, multi-platform strategy encompassing new website, journal, social media and in-room information.
As editorial director, I headed a team that worked on a multichannel content-rich portal for the world’s favourite airline.
Contracted to provide advertorial copywriting.
Contracted to provide advertorial copywriting.
As managing editor, I headed a team responsible for developing content strategy, all UX & UI copywriting, and general content acquisition and production for the pan-European travel portal.
