SORREL DOWNER

Journalist and producer based in Spain working for UK press. My focus here is safe travel and tourism in Spain. I also cover current affairs, business, architecture and rural regeneration, and work / have worked for The Guardian, BBC, FT, The Times, Conde Nast Traveller, Business Life, Reader's Digest, Evening Standard.

Personalisation | Business Life

BL personalisationAs technology advances, marketing techniques become ever more sophisticated and the amount of information that can be mined from our day-to-day lives increases. Advertisers know where we are and they know what we like. And soon they may even know what we’re looking at . . . I cover latest developments in the Internet of Everything and the implications for privacy. You can read the whole feature in Business Life.

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This entry was posted on May 27, 2014 by in Ideas, Life, Marketing, Reports, Society and tagged .

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